In recent years, Nepal has seen a significant rise in consumer spending, driven largely by the increasing availability of seasonal discounts. It has become a common practice among retailers and businesses, especially during peak tourist seasons, to offer discounts and promotions to attract customers. This has had a profound impact on consumer behavior, as buyers are now more likely to make impulsive purchases or buy more expensive items with the perception of getting a good deal.
One major effect of seasonal discounts on consumer behavior in Nepal is the tendency for shoppers to make larger purchases than they normally would. The allure of a limited-time offer or a significant discount can create a sense of urgency, leading consumers to buy products they may not necessarily need. This is especially true during major festivals and holidays, where businesses offer deep discounts in order to attract more customers.
Aside from the increased spending, seasonal discounts have also influenced consumer behavior in terms of brand loyalty. As businesses compete to offer the best discounts, customers are more likely to try out different brands and products, rather than sticking with their usual choices. This creates a challenge for businesses to continuously come up with attractive discounts and promotions in order to retain their customer base.
The impact of seasonal discounts on consumer behavior in Nepal is undeniable. It has not only increased spending and influenced brand loyalty, but it has also encouraged businesses to be more creative and competitive
